Joy Instead of Profit
Elon Musk has done it again: While shareholders ponder declining profits and production issues, the Tesla CEO distracts with a new project. The Tesla Diner is said to play no role in the business model, but to bring "small joys." Critics wonder if this isn't just a massive PR stunt to distract from real problems.
A Diner for the Soul
The Tesla Diner is officially not part of the corporate strategy. It's not about revenue, but about "joie de vivre." Musk himself posted a photo of the diner on Twitter, emphasizing that it "obviously" plays no financial role. The irony: Just when Tesla is struggling with image and quality issues, a project like this comes along at just the right time.
The Joy of Doing Nothing
What's the point of a diner that doesn't make money? For Musk, apparently exactly that: joy. While other companies cut costs in times of crisis, Tesla invests in a project that is supposed to have purely emotional value. Whether that will please shareholders is questionable. But one thing is certain: the Tesla Diner will provide plenty of fodder for social media.
